Our People

These three attributes work synergistically: experience provides the foundation, relationship skills enable effective knowledge transfer, and adaptability ensures relevance in changing times. A sales trainer who masters all three doesn't just teach techniques—they transform mindsets, build confidence, and create sales professionals who can thrive in any environment.

This is precisely the approach that has made Michelle MacWilliam's training programmes successful across multiple continents and cultures, combining Porter Henry's proven global methodology with localized relationship-building and strategic adaptation to each client's unique challenges.

Michelle MacWilliam: Visionary Sales Strategist & Cross-Cultural Business Expert

Michelle MacWilliam is a dynamic business strategist and sales development specialist who brings exceptional cross-cultural understanding and proven training expertise to businesses across Oceania and beyond. With a unique ability to build relationships that transcend cultural boundaries, Michelle empowers organizations to achieve sustainable growth through strategic sales excellence and authentic customer connections.

Sales Ability & Training Excellence

As the driving force behind Sales Training NZ and an approved Porter Henry & Associates regional partner, Michelle delivers world-class sales training programmes with over six decades of proven methodology. Her flagship SalesAbility 101 programme transforms sales teams through an 8-pillar consultative selling approach covering account management, competitive positioning, enhanced presentation skills, strategic account implementation, value-added benefits, prospecting, multilevel decision-maker engagement, and advanced consultative techniques.

Michelle's training philosophy centers on one core truth: business today is about relationships. She understands that sales don't just come from transactions—they emerge from building trust and delivering exceptional service that exceeds anything else in the field. Her practical, results-driven approach has helped countless sales professionals across New Zealand, Australia, Indonesia, China, Japan, and beyond develop the skills needed to succeed in today's rapidly evolving commercial landscape.

Cross-Cultural Understanding & Communication

Through Duo Communication Ltd, Michelle provides specialized interpreter services and business meeting support that bridges cultural divides with sophistication and sensitivity. Her expertise in cross-cultural etiquette and communication protocols enables businesses to navigate international relationships with confidence and authenticity. Michelle recognizes that in our globalized economy, the ability to understand and respect cultural nuances isn't just beneficial—it's essential for business success.

Retail & Omnichannel Strategy

As founder of Retail Selling, Michelle guides businesses through the critical transition from traditional brick-and-mortar operations to integrated omnichannel experiences. She helps retailers and service providers create seamless customer journeys across physical stores, e-commerce platforms, social media, and mobile channels—ensuring brand consistency and customer trust at every touchpoint. Her strategic approach recognizes that modern customers expect unified experiences, and she equips businesses with the frameworks to deliver them.

Strategic Vision & Relationship-Building Ethos

Michelle Mac is described as a visionary strategist who works alongside clients to seize opportunities and overcome challenges while continuously scanning the commercial landscape for emerging trends and potential disruptions. Her "out-of-the-box thinking" combined with relationship-focused methodology helps SME businesses navigate uncertainty with clarity and confidence.

Michelle's diverse skill set defies conventional categorization—she's a board governance advisor, COVID-19 support programme provider, and strategic partner to businesses seeking sustainable competitive advantage. Her professional ethos is clear: without paying customers nurtured through trust and exceptional relationships, you don't have a business.

With professional reach spanning North America, Oceania, Asia, Europe, and the Middle East through her Porter Henry partnership, Michelle MacWilliam stands as a trusted advisor who transforms sales teams, bridges cultural divides, and builds business strategies that prioritize the most important element of any enterprise—the customer.

These three attributes work synergistically: experience provides the foundation, relationship skills enable effective knowledge transfer, and adaptability ensures relevance in changing times. A sales trainer who masters all three doesn't just teach techniques—they transform mindsets, build confidence, and create sales professionals who can thrive in any environment.

This is precisely the approach that has made Michelle MacWilliam's training programmes successful across multiple continents and cultures, combining Porter Henry's proven global methodology with localized relationship-building and strategic adaptation to each client's unique challenges.