Our People
"Make a customer, not a sale"Experience comes from having skin in the game and spending time out in the field, combined with a continual thirst for learning and upskilling.
1. Real World Experience & Credibility
A great sales trainer must have genuine and proven experience in the field, not just theoretical knowledge. They need to have walked the walk, faced rejection, closed deals, and navigated the complexities of real customer relationships.
2. Relationship Building and Emotional Intelligence
Exceptional sales trainers recognise that sales is fundamentally about human connection, not manipulation or scripts. They must embody the very relationship‑building skills they teach.
3. Adaptability and Strategic Thinking
The best sales trainers aren’t rigid followers of a single methodology; they are strategic thinkers. They balance proven frameworks with innovative approaches to address modern challenges.
Michelle MacWilliam: Visionary Sales Strategist & Cross-Cultural Business Expert
Michelle MacWilliam’s sales training combines experience, relationships, and adaptability to transform mindsets and drive success across cultures.
As the driving force behind Sales Training NZ and an approved Porter Henry & Associates regional partner, Michelle delivers world-class sales training programmes built on more than six decades of proven methodology. Her flagship SalesAbility 101 programme transforms sales teams through an eight‑pillar consultative selling approach covering account management, competitive positioning, enhanced presentation skills, strategic account implementation, value‑added benefits, prospecting, multilevel decision‑maker engagement, and advanced consultative techniques.
Sales Ability & Training Excellence
Michelle’s training philosophy centres on one core truth: business today is about relationships. She understands that sales are not just about transactions—they come from building trust and delivering exceptional service that stands out from the rest. Her practical, results‑driven approach has helped countless sales professionals across New Zealand, Australia, Indonesia, China, Japan, and beyond develop the skills needed to succeed in today’s fast‑changing commercial landscape.
Cross-Cultural Understanding & Communication
Through Duo Communication Ltd, Michelle provides specialised interpreter services and business meeting support that bridge cultural divides with sophistication and sensitivity. Her expertise in cross cultural etiquette and communication protocols enables businesses to navigate international relationships with confidence and authenticity. Michelle recognises that in today’s globalised economy, understanding and respecting cultural nuances is not just beneficial, it is essential for business success.
Strategic Vision & Relationship-Building Ethos
Michelle Mac is described as a visionary strategist who works alongside clients to seize opportunities and overcome challenges while continuously scanning the commercial landscape for emerging trends and potential disruptions. Her out of the box thinking, combined with her relationship focused methodology, helps SME businesses navigate uncertainty with clarity and confidence.
Michelle’s diverse skill set defies conventional categorisation. She is a board governance adviser , COVID 19 support programme provider, and strategic partner to businesses seeking sustainable competitive advantage. Her professional ethos is clear: without paying customers nurtured through trust and exceptional relationships, you do not have a business.
Globally Inter‑Connected
Michelle Mac has a professional reach that spans across North America, Oceania, Asia, Europe, and the Middle East through her Porter Henry partnership and other global connections. Michelle MacWilliam stands as a trusted adviser who transforms sales teams, bridges, cultural divides, and builds business strategies that prioritise the most important element of any enterprise, the longterm objective.
Seven Years of Living Proof as an Unconverntional Trainer
Between 2019 and 2026 Michelle had seven years of hands-on experience helping jobseekers navigate a challenging New Zealand employment landscape, Michelle MacWilliam brought a unique and powerful depth of expertise to everything we do at SalesTraining.nz.
As Programme Designer and Lead Facilitator for a company contracted by the New Zealand Government to deliver the Skills for Industry programme, Michelle created, led and pivoted a curriculum purpose-built to equip individuals with the tools, confidence, and clarity they needed to enter — and thrive in — the workforce. Her work reached people of all ages, backgrounds, experience levels, ethnicities, and educational histories. At the heart of that programme was one core skill: teaching individuals how to confidently present their value and effectively "sell" themselves to prospective employers.
Through this work, Michelle developed a deep, real-world understanding of human motivation, communication, and adaptive coaching. Her ability to connect with diverse groups, identify individual strengths, and translate those strengths into compelling professional narratives reflects not only exceptional sales expertise, but a genuine commitment to empowering people. It is this same philosophy — that everyone has something worth selling, they simply need the skills to say it — that drives every programme, workshop, and resource we offer at SalesTraining.nz. Whether you are building your sales team or investing in your own professional growth, you are learning from someone who has helped hundreds of New Zealanders find their voice and win in competitive environments.
Consultants
A Team Of Professionals
Michelle MacWilliam
Director Sales Consultant
Michelle MacWilliam is a visionary business strategist known for her ability to turn insight into action. Blending global business wisdom with relationship‑focused strategy, she helps organisations adapt, grow, and achieve lasting success through innovation and human connection.
Liam Nugent
Sales Consultant Assistant
Liam Nugent combines expertise in IT, digital marketing, and sales to help businesses grow smarter. His strength lies in connecting technology with people — creating strategies that boost performance, engagement, and long‑term customer loyalty.
We Specialise In Developing
Real-world sales training focused on long-term customer relationships.
We Understand That
Proven sales strategies that build lasting relationships, drive business growth
Real-World Experience
Over 20 years hands-on business expertise across multiple sectors.
Relationship-Building Specialist
Focuses on long-term customer relationships that drive repeat business.
Multi-Channel Marketing Expert
Proven success across television, radio, print, and digital platforms.
Competitive Differentiation Storytelling
Positioning against alternatives in live deal situations
Resilience & Mental Toughness Under Rejection
Building psychological armour for repeated "no"s
Buyer Psychology & Influence Mastery
Teaching how humans make purchasing decisions under uncertainty
Get In Touch
sa***@***********ng.nz